WarRoom Cellars Acquires Iris Vineyards in Oregon

South Willamette Valley, Oregon, September 12, 2025

News Summary

WarRoom Cellars, a California wine company, has acquired Iris Vineyards, a well-known winery in the South Willamette Valley, Oregon. This acquisition allows WarRoom to expand its portfolio with Iris’s acclaimed pinot noir, pinot gris, and chardonnay. The longtime owners, Pamela Frye and Richard Boyles, are selling the brand while retaining ownership of their estate. This strategic move signifies WarRoom’s commitment to enhancing its presence in the wine market and catering to growing consumer demand for exceptional wines.

Oregon – WarRoom Cellars, a California-based wine company, has announced its acquisition of Iris Vineyards, a well-established winery located in the South Willamette Valley of Oregon. This strategic move focuses primarily on the Iris brand, which has been in operation for 25 years and is known for its high-quality wines.

The current owners of Iris Vineyards, Pamela Frye and Richard Boyles, both 68 years old, were looking to sell their business, which includes the Cottage Grove winery and existing inventory of wines. The specific financial terms of the deal have not been disclosed; however, Boyles indicated that they made the decision to separate the brand from the winery due to the current buyer’s market for wine properties, which presents a suitable path for an exit strategy.

As part of the acquisition, WarRoom Cellars will concentrate on three key wines produced by Iris Vineyards, which are pinot noir, pinot gris, and chardonnay, all sourced from the Willamette Valley appellation. This development marks WarRoom’s entry into the Oregon wine scene, expanding its portfolio that primarily consists of California wines alongside a few offerings from Washington state.

Despite the sale of the Iris brand, Frye and Boyles will retain ownership of their personal vineyards and the estate where they currently reside. Furthermore, Andy Steinman of Global Wine Partners acted as an advisor during the transaction and will assist Frye and Boyles in identifying a buyer for their production facility to facilitate a smoother transition in ownership.

WarRoom Cellars currently oversees a diverse portfolio of wine brands, including notable names such as Bonny Doon Vineyard, Lapis Luna, Lyeth Estate, Parducci Cellars, and Toad Hollow Vineyards. The acquisition of Iris Vineyards is expected to enhance WarRoom’s offerings and strengthen its presence in the ever-competitive wine market.

In recent years, the Willamette Valley has gained recognition for its exceptional wines, particularly its pinot noir, which has garnered acclaim among both critics and wine enthusiasts. This acquisition signifies a commitment by WarRoom Cellars to introduce these renowned wines to a broader audience while maintaining the quality and reputation established by Iris Vineyards over its 25-year history.

The acquisition is part of a larger trend where wine producers are seeking opportunities to expand their brand presence by acquiring established wineries. As wine consumers increasingly seek out unique and high-quality products, this consolidation strategy can provide appealing options for both wineries and buyers.

Key Features of the Acquisition

• Acquirer: WarRoom Cellars
• Acquired Brand: Iris Vineyards
• Location: South Willamette Valley, Oregon
• Key Wines: Pinot Noir, Pinot Gris, Chardonnay
• Previous Owners: Pamela Frye and Richard Boyles
• Deal Announcement: Not disclosed
• Advising Firm: Global Wine Partners

Background on Iris Vineyards

Iris Vineyards was founded 25 years ago and has become known for producing high-quality wines representative of the Willamette Valley. The region is noted for its unique climate and soil conditions, which contribute to the exceptional flavor profiles of its wines. The decision by Frye and Boyles to sell comes in a time of favorable market conditions for buyers, offering a timely opportunity for WarRoom Cellars to enhance its portfolio.

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Deeper Dive: News & Info About This Topic

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• Globe Newswire: Stoller Wine Group Acquires Elouan
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• Wikipedia: Wine
• Google Search: California wine acquisition
• Google Scholar: Wine industry news
• Encyclopedia Britannica: Wine
• Google News: Wine acquisition

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