News Summary
Los Angeles County has unveiled 23 new billboards to support small businesses impacted by the January wildfires. This initiative aims to encourage local shopping through the ‘Shop Local LA’ campaign, helping boost the local economy and aid recovery efforts. The billboards will remain in place through November and direct residents to resources to support affected businesses. Upcoming events and incentives are planned to further engage the community in shopping locally and enhancing visibility for businesses in recovery.
Los Angeles County has announced the installation of 23 new billboards aimed at encouraging support for small and local businesses that were impacted by the wildfires in January. This initiative comes as a part of a broader campaign designed to assist these businesses in their recovery efforts and to boost the local economy.
The newly installed billboards feature a mix of digital panels, printed panels, and physical bulletins, strategically placed in high-traffic areas across the county. They will remain in place through November, serving as a continuous reminder for residents to shop locally. The billboards emphasize that supporting local businesses helps families recover from the financial losses incurred during the devastating wildfires.
The campaign is part of the ‘Shop Local LA’ initiative spearheaded by the Los Angeles County’s Department of Equal Opportunity (DEO). The initiative not only promotes the importance of shopping within the community but also directs residents to the Shop Local LA website, which includes a directory of the small businesses affected by the wildfires. This directory serves as a helpful resource for shoppers looking to support their local economy.
In addition to the billboard campaign, the initiative aims to foster community engagement through upcoming events and incentives designed to encourage residents to participate in local shopping. Small businesses located in the fire-affected areas are encouraged to register for inclusion in the Recovery Local Business Directory to enhance visibility and support.
The destructive wildfires in January scorched over 40,000 acres in various regions, including Altadena, Malibu, and the Palisades. As a result, numerous small and micro businesses in these areas are grappling with significant economic challenges. The Shop Local LA campaign has been introduced as a necessary response to help these businesses resiliently navigate their recovery process.
The campaign was introduced by the LA County Board of Supervisors Chair, who highlighted the essential role that community support plays in the recovery of local businesses. By reminding residents to take the “Shop Local Pledge,” the campaign seeks to mobilize individuals to consider their shopping choices actively. This pledge underscores the collective responsibility in aiding the economic rejuvenation of communities impacted by the fires.
In summary, the recent unveiling of 23 billboards across Los Angeles County marks a significant effort to support local businesses struggling after the January wildfires. The ‘Shop Local LA’ initiative not only promotes awareness but also provides practical resources for consumers to aid in their community’s recovery. With events and incentives on the horizon, residents are beckoned to join the movement and bolster their local economy through mindful shopping.
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LOS ANGELES STAFF WRITER The LOS ANGELES STAFF WRITER represents the experienced team at HERELosAngeles.com, your go-to source for actionable local news and information in Los Angeles, Los Angeles County, and beyond, specializing in "news you can use" with coverage of product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise from years of dedicated reporting and strong community input, including local press releases and business updates, while delivering top reporting on high-value events like the Academy Awards, LA Auto Show, and Los Angeles Marathon, extending coverage to key organizations such as the Los Angeles Area Chamber of Commerce and the Los Angeles Tourism & Convention Board, plus leading businesses in entertainment and technology like Warner Bros. and SpaceX, and as part of the broader HERE network including HEREAnaheim.com , HERECostaMesa.com , HEREHuntingtonBeach.com , and HERESantaAna.com , providing comprehensive, credible insights into Southern California's dynamic landscape. HERE Anaheim HERE Beverly Hills HERE Coronado HERE Costa Mesa HERE Hollywood HERE Huntington Beach HERE Long Beach HERE Los Angeles HERE Mission Viejo HERE San Diego HERE Santa Ana
