News Summary
Los Angeles County has announced a new initiative to assist small businesses impacted by January’s wildfires. The plan includes the installation of 23 billboards encouraging residents to support local businesses through the Shop Local LA website. With sponsorship from Clear Channel Outdoor, the campaign aims to promote community engagement and economic recovery in the affected areas.
Los Angeles County has unveiled a plan to support small and local businesses that were affected by the wildfires in January. The initiative includes the installation of 23 billboards across the county to encourage community members to shop local and help those businesses recover from their losses. The billboards, a mix of digital panels, printed displays, and physical bulletins, will be displayed in high-traffic areas and will remain up through November.
The signs serve to promote the Shop Local LA website, which features a directory of small businesses that suffered damage due to the wildfires. This initiative is part of a broader effort led by the LA County Department of Equal Opportunity to assist communities devastated by the fires.
Sponsorship for the billboards has come from Clear Channel Outdoor, which distributed the signs throughout Los Angeles County. The campaign aims to inspire both residents and visitors to remember the many local businesses and individuals impacted by the wildfires.
Campaign Background
The campaign was introduced by LA County Board of Supervisors Chair Kathryn Barger in April, who stressed the vital role of small businesses in the local economy and highlighted the detrimental effects of the Eaton Fire. Barger underscored the importance of community support in helping these businesses not only survive but thrive again.
In July, the initiative expanded with the launch of the ‘Shop Local. Dine Local. Recover Local’ campaign aimed at raising awareness and garnering support for struggling enterprises. This growth followed the significant impact of wildfires that scorched over 40,000 acres across regions including Altadena, Malibu, and the Palisades.
Support for Affected Businesses
Small businesses located in areas affected by the wildfires are encouraged to register for inclusion in the Recovery Local Business Directory. This directory is a resource designed to connect residents with local businesses in need of support.
As part of this initiative, the Shop Local LA campaign is also planning to roll out additional incentives and community events in the future. The overarching goal is to address the economic impacts on small and micro businesses in communities heavily affected by the fires and to foster a resilient and supportive local economy.
The introduction of these billboards is not only a visual reminder of the support available but also a call to action for the community to rally behind their local economies in challenging times.
Deeper Dive: News & Info About This Topic
HERE Resources
Los Angeles County Unveils New Emergency Rent Relief Program
Local Bakery Owner Struggles with Rising Ingredient Costs
Stolen Car Full of Labubu Dolls Crashes During Police Chase
Los Angeles Food Vendors and Businesses Struggle Amid Immigration Raids
Construction Begins on Liberty Landing Project in New Richmond
Malibu Businesses Struggle Amid Fire Recovery and Economic Challenges
Burlington Business Owners Face Challenges Due to Main Street Construction
Owner of Terry’s Wigs Faces Closure Due to Ongoing Burglaries
Community Support Leads to Recovery of Stolen Food Truck
Los Angeles City Council Advances Minimum Wage Increase
Additional Resources
- LA Mag: LA County Raises Billboards in Support of Local Small Businesses
- CBS News: San Gabriel Wig Shop Repeat Burglaries
- ABC7: Shoppers Encouraged to Shop Local on Small Business Saturday
- Google Search: Shop Local Small Businesses
- Wikipedia: Small Business
Author: STAFF HERE LOS ANGELES WRITER
LOS ANGELES STAFF WRITER The LOS ANGELES STAFF WRITER represents the experienced team at HERELosAngeles.com, your go-to source for actionable local news and information in Los Angeles, Los Angeles County, and beyond, specializing in "news you can use" with coverage of product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise from years of dedicated reporting and strong community input, including local press releases and business updates, while delivering top reporting on high-value events like the Academy Awards, LA Auto Show, and Los Angeles Marathon, extending coverage to key organizations such as the Los Angeles Area Chamber of Commerce and the Los Angeles Tourism & Convention Board, plus leading businesses in entertainment and technology like Warner Bros. and SpaceX, and as part of the broader HERE network including HEREAnaheim.com , HERECostaMesa.com , HEREHuntingtonBeach.com , and HERESantaAna.com , providing comprehensive, credible insights into Southern California's dynamic landscape. HERE Anaheim HERE Beverly Hills HERE Coronado HERE Costa Mesa HERE Hollywood HERE Huntington Beach HERE Long Beach HERE Los Angeles HERE Mission Viejo HERE San Diego HERE Santa Ana
