California, September 3, 2025
News Summary
Q MIXERS has announced a significant expansion of its partnership with Breakthru Beverage Group in California, positioning Breakthru as the sole distributor for Q MIXERS starting September 2, 2025. This strategic move comes after RNDC’s exit from the market and aims to enhance Q MIXERS’ brand visibility and product availability across 14 states. The CEO of Q MIXERS expressed optimism for growth and success in the competitive beverage landscape, focusing on meeting evolving consumer needs with premium mixers that are recognized for their clean ingredients and bold flavors.
California
Q MIXERS, a leading brand of premium mixers, has announced an expanded partnership with Breakthru Beverage Group in California. This collaborative effort follows the recent exit of RNDC from the California market, positioning Breakthru as the sole distributor for Q MIXERS in the state starting September 2, 2025.
As California holds the title of the largest beverage alcohol market in the United States, this strategic partnership aims to enhance Q MIXERS’ brand presence and product availability across 14 states, marking a significant expansion of their collaboration with Breakthru, which has a strong reputation in the industry.
The CEO of Q MIXERS expressed optimism regarding this partnership, indicating a shared vision for growth and success in the competitive beverage market. As the relationship deepens, both companies are focused on driving distribution growth across all channels, ensuring that consumers and bartenders have access to Q MIXERS’ premium offerings.
Q MIXERS is recognized for its high-quality mixers, which include products like Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES. The brand is committed to providing mixers made with clean ingredients and bold flavors, enhancing the cocktail and mocktail experiences for customers.
Breakthru Beverage Group, a major player in the wholesale beverage sector, operates in 16 markets across the country and achieves annual sales exceeding $8.6 billion. The company has been acknowledged as a “US Best Managed Company” for four consecutive years, demonstrating its successful business model and effective management practices. This partnership is expected to leverage Breakthru’s expertise and distribution network to further solidify Q MIXERS’ position in the market.
The transition to Breakthru as the distributor in California not only reflects the resilience of Q MIXERS amidst market changes but also underscores the brand’s dedication to long-term success in a vital region for beverage alcohol sales. The collaboration offers a robust platform for continued innovation and consumer engagement, as both companies strive to meet the evolving needs of the market.
Q MIXERS and Breakthru Beverage Group Partnership Details
- Effective Date: September 2, 2025
- Scope: Expansion of partnership into 14 states
- Distributor: Breakthru Beverage Group will be the sole distributor for Q MIXERS in California
- Market Size: California is the largest beverage alcohol market in the US
About Q MIXERS
Q MIXERS stands out in the beverage mixer market with a focus on quality and taste, aiming to transform everyday drinks into extraordinary experiences. The brand’s emphasis on bold flavors and high carbonation sets it apart from conventional mixers.
About Breakthru Beverage Group
A leading beverage wholesaler, Breakthru Beverage Group is known for its extensive operations and impressive sales figures. With a strong commitment to providing top-notch products and service, Breakthru is a well-regarded partner in the beverage industry.
Future Prospects
With this new partnership, both Q MIXERS and Breakthru Beverage Group are poised to capitalize on the expansive California market, bringing innovative and high-quality beverage experiences to consumers, while navigating the competitive landscape of the beverage industry efficiently.
FAQ
What is the significance of the partnership between Q MIXERS and Breakthru Beverage Group?
This partnership allows Q MIXERS to expand its distribution network in California, which is the largest beverage alcohol market in the US, helping to enhance brand visibility and product availability.
When will the partnership officially take effect?
The partnership is set to officially take effect on September 2, 2025.
What products does Q MIXERS offer?
Q MIXERS offers a variety of premium mixers, including Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES.
What is Breakthru Beverage Group known for?
Breakthru Beverage Group is recognized as a leading beverage wholesaler with extensive operations, impressive annual sales, and accolades as a “US Best Managed Company” for multiple years.
Key Features of Q MIXERS and Breakthru Partnership
| Feature | Details |
|---|---|
| Effective Date | September 2, 2025 |
| Expanded Reach | 14 states across the US |
| Market Size | California – the largest beverage alcohol market |
| Q MIXERS Products | Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, Q MARGARITA MIXES |
| Breakthru’s Sales | Exceeds $8.6 billion annually |
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership with Breakthru Beverage Group
- New York Times: Step Brothers Catalina Wine Mixer
- Bevnet: Q MIXERS Names Betsy Frost as CEO
- Wikipedia: Mixer (beverage)
- Forbes: How Q MIXERS is Elevating Cocktails
Author: STAFF HERE LOS ANGELES WRITER
LOS ANGELES STAFF WRITER The LOS ANGELES STAFF WRITER represents the experienced team at HERELosAngeles.com, your go-to source for actionable local news and information in Los Angeles, Los Angeles County, and beyond, specializing in "news you can use" with coverage of product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise from years of dedicated reporting and strong community input, including local press releases and business updates, while delivering top reporting on high-value events like the Academy Awards, LA Auto Show, and Los Angeles Marathon, extending coverage to key organizations such as the Los Angeles Area Chamber of Commerce and the Los Angeles Tourism & Convention Board, plus leading businesses in entertainment and technology like Warner Bros. and SpaceX, and as part of the broader HERE network including HEREAnaheim.com , HERECostaMesa.com , HEREHuntingtonBeach.com , and HERESantaAna.com , providing comprehensive, credible insights into Southern California's dynamic landscape. HERE Anaheim HERE Beverly Hills HERE Coronado HERE Costa Mesa HERE Hollywood HERE Huntington Beach HERE Long Beach HERE Los Angeles HERE Mission Viejo HERE San Diego HERE Santa Ana
