Playboy Enterprises Moves Headquarters to Miami Beach

Playboy's new headquarters is set to enhance its business in a vibrant location.

Miami Beach, August 16, 2025

News Summary

Playboy Enterprises has announced the relocation of its corporate headquarters from Los Angeles to Miami Beach. Citing California’s challenging business environment, CEO plans to establish new corporate offices along with a members-only Playboy Club and multimedia content studios. This move is part of a broader trend of companies leaving California for more business-friendly states, especially given high taxes and regulations. The new headquarters is expected to create approximately 100 local jobs and is set to be operational by next year.

California – Playboy Enterprises has announced that it will relocate its corporate headquarters from Los Angeles to Miami Beach. This significant move, disclosed on Wednesday, positions Playboy among several high-profile companies departing California in search of more business-friendly environments.

Playboy’s CEO criticized California, referring to it as “anti-business” and “extremely expensive” for operations. He indicated that Miami Beach has proven to be a welcoming and supportive location for businesses. The new headquarters will occupy a luxury office building known as Rivani, situated at 1691 Michigan Avenue, with plans for the move to be completed by next year.

The relocation not only comprises the establishment of new corporate offices but also involves the creation of a new Playboy Club that will include a restaurant and a members-only space. In addition, Playboy aims to develop multimedia content studios designed to enhance its creator network and licensing operations.

Developer Robert Rivani has committed more than $100 million to the Rivani commercial complex, which will feature amenities like wellness facilities, meeting spaces, and various restaurants. The city officials in Miami Beach have lauded the announcement as a substantial boost to the local economy, with city commissioners having worked diligently for months to secure Playboy’s relocation, simultaneously rejecting offers from competing locations.

This trend of corporate migration from California highlights ongoing concerns regarding the state’s challenging business environment, punctuated by its high tax rates and complex regulations. California’s top tax rate on income can climb as high as 13.3% for its highest earners, making it one of the most expensive states to conduct business. Recent corporate exits have included Tesla, which moved its headquarters to Texas in 2021, and financial giant Charles Schwab, which also made a similar transition that year. Even oil major Chevron announced its departure after 145 years in the state.

Despite these trends, California maintains its stature as the fourth-largest economy globally, continuously attracting investments across multiple sectors. Playboy’s move marks a strategic return to South Florida, a location where the brand previously operated a Playboy Club and hotel. The Miami Playboy Club originally opened in May 1961, and the Playboy Plaza hotel was a staple of Miami Beach during the 1970s.

In its latest earnings report, Playboy reported a net loss of $7.7 million in the second quarter, although it saw a healthy 13% increase in revenue compared to the previous year. As for its stock performance, Playboy shares closed at $1.71, reflecting a commendable 17% increase since the beginning of the year. The new headquarters is anticipated to generate around 100 local jobs, with a vision to create top-tier content studios for producing multimedia content across various digital platforms.

Miami Beach is being recognized as “one of the nation’s most dynamic, culturally relevant, and business-friendly cities,” making it an attractive destination for businesses like Playboy that are seeking a supportive environment for growth.

FAQ

Why is Playboy relocating its headquarters?

Playboy is relocating to Miami Beach for a more business-friendly environment and to reduce operational costs associated with California.

What will the new Playboy headquarters in Miami Beach include?

The new headquarters will feature a Playboy Club with a restaurant and members-only space, as well as multimedia content studios.

What is the estimated investment in the new office complex?

Developer Robert Rivani has invested over $100 million in the Rivani commercial complex where Playboy’s new headquarters will be located.

How many jobs is the relocation expected to create?

The new headquarters is expected to generate approximately 100 local jobs.

What trends are evident regarding corporate relocations from California?

Several major corporations, such as Tesla and Charles Schwab, have recently relocated from California to states with more favorable business climates, continuing a trend fueled by high taxes and regulations in California.

Key Features of Playboy’s Relocation

Feature	Details
New Headquarters Location	Rivani, 1691 Michigan Ave., Miami Beach
Investment	Over $100 million in Rivani complex
Number of New Jobs	Approximately 100 jobs
New Facilities	Playboy Club, restaurant, multimedia studios
Operational Completion	Expected completion by next year
CEO’s View on California	Characterized as “anti-business” and “expensive”