News Summary
The Onyria Group has announced the appointment of Sandra Braz as its new director of golf, focusing on enhancing golf tourism in Cascais. Under her leadership, the group aims to strengthen partnerships and improve local golf experiences while introducing international strategies. Braz, with over 20 years of experience in golf tourism and destination marketing, will oversee key venues, including the acclaimed Robert Trent Jones Jnr golf course. The appointment comes alongside a significant partnership with IHG Hotels and Resorts, indicating a commitment to expanding the resort’s offerings.
Cascais, Portugal – The Onyria Group has appointed Sandra Braz as its new director of golf as the company prepares to enter an exciting new era. Braz’s leadership will focus on enhancing the golf sector, overseeing key golfing venues, including the renowned Robert Trent Jones Jnr golf course at Onyria Quinta da Marinha Golf, an acclaimed facility located within the Cascais Resort.
The appointment comes on the heels of a significant partnership between the Cascais Resort and IHG Hotels and Resorts, indicating a strategic move towards expanding the resort’s offerings to attract more tourists. In her new role, Braz will also promote the 27 holes designed by Donald Steel at the Château des Vigiers, a French resort that was acquired by Onyria earlier in the year.
Braz brings over 20 years of experience in both golf tourism and destination marketing to her new position. Most notably, she served as the executive director of the Estoril Golf Bureau for 15 years, where she gained invaluable insights into the local region of Estoril, which is near Cascais. This local familiarity is expected to benefit the Onyria Group as they develop their golf offerings further.
Prior to her role at the Estoril Golf Bureau, Braz worked as the golf sales manager at Be Live Hotels. She also held senior management positions at the Bom Sucesso Resort, located on Portugal’s Silver Coast. Her diverse experience within the golf and hospitality sectors positions her well to lead Onyria’s golf initiatives.
Upon her appointment, Braz expressed pride in joining the Onyria Group and overseeing a well-regarded golf project. She emphasized her enthusiasm for not only enhancing the local golf experience but also expanding into international markets through strategic partnerships, such as the recent collaboration with IHG Hotels and Resorts.
João Pinto Coelho, the Chief Commercial Officer of the Onyria Group, noted that the decision to hire Braz was straightforward due to her deep passion and extensive knowledge within the golf tourism industry. This shows the company’s intention to start a new chapter under her leadership and to reinforce their commitment to golf tourism as a significant part of their business.
Additionally, broader trends affecting the golf industry are coming to light. Syngenta Golf recently published an article discussing the ongoing challenges related to water sustainability that businesses within the golf course sector are currently facing. This highlights the growing importance of sustainable practices in the golf industry.
In other industry news, the marketing landscape has seen some changes, including Josh Abbott’s appointment as the new group account and marketing director at Azalea. Furthermore, Agrovista Amenity has taken on the role of exclusive distributor for the Viano range of organic fertilizers in the UK, indicating a shift towards environmentally friendly products within the turf care market.
As the Onyria Group and its new director of golf, Sandra Braz, look to the future, the integration of local and international strategies could pave the way for significant development opportunities for golf tourism in the region. The commitment to excellent golf facilities and strategic partnerships could enhance not only the local economy but also the overall experience for visitors to Cascais and beyond.
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Additional Resources
- Golf Business News: Onyria Group Appoints New Director of Golf
- Wikipedia: Golf Tourism
- Golf Business News: Onyria Quinta da Marinha Win Best Hotel Resort Award
- Google Search: Onyria Quinta da Marinha
- Golf Shake: Visit Cascais in Portugal Launches Innovative Golf Passport
- Google Scholar: Portugal Golf Tourism
- Golf Business News: Quinta da Marinha Celebrates 25 Years
- Encyclopedia Britannica: Cascais
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