News Summary
The NBA will take back operational control of NBA TV and its streaming services after 17 years under Turner Sports and Warner Bros. Discovery. Starting with the upcoming season, NBA TV will showcase a revamped programming lineup, featuring live games from the NBA, WNBA, G League, and international leagues. The new flagship show, ‘The Association,’ will highlight contributions from basketball figures. The NBA App will serve as a global hub for basketball content, ensuring continuous access for fans and improving overall user experience.
New York, NY – The NBA has announced that it will regain operational control of NBA TV along with its streaming services starting with the 2025-26 season, following 17 years of management by Turner Sports and Warner Bros. Discovery (WBD). This transition is a result of the league’s new television rights agreements, which largely excluded WBD from continuing its management role.
The NBA’s reauthorization of NBA TV will lead to a significant revamping of the network and its programming lineup. It is set to launch a new slate of live games and basketball-centric content beginning on October 15, 2025. The inaugural regular season game on NBA TV will feature the matchup between the Oklahoma City Thunder and the Atlanta Hawks on October 25, 2025.
In addition to presenting NBA games, the newly restructured NBA TV will also showcase contests from the WNBA, NBA G League, and select international leagues, including the National Basketball League of Australia and France’s Ligue Nationale de Basket. This expansion aims to provide fans with a broader array of basketball events beyond just the NBA.
A flagship show titled “The Association” will be a central feature of the revamped NBA TV. The program will host various contributors, including popular figures from the basketball community. This show will replace the prior program, “NBA Gametime Live,” which was produced by TNT Sports.
In conjunction with NBA TV, the NBA App is being positioned as a “connected, global hub” designed to facilitate 24/7 access to basketball coverage. This platform will provide fans with the ability to watch live games and explore original programming, in addition to offering exclusive behind-the-scenes content. The new app is expected to enhance user experience, ensuring that fans can engage with the league in a streamlined manner.
Additional programming on NBA TV will include basketball-centered podcasts and content created by various sports creators. Those interested in deeper stories will have access to documentaries such as “Real Training Camp” and “Loud City,” which captures the journey of the Oklahoma City Thunder’s path to a championship.
Over the course of the season, NBA TV will also host three triple-header game days, providing fans with thrilling basketball action on key dates, including December 20 and New Year’s Eve. This schedule is aimed at maximizing exposure to exciting matchups during significant times of the season.
The decision for Warner Bros. Discovery to cease content production for NBA TV was announced in June, aligning with the shift in media rights agreements that involve other major networks like Amazon, Disney, and NBCUniversal. Despite WBD’s cessation of production for NBA TV, a settlement allows WBD to retain a global license for creating and distributing NBA-related content across its various platforms.
The overhaul of NBA TV and the introduction of the new NBA App signify the league’s commitment to simplify the discovery of basketball content. These moves are designed to ensure that the NBA remains a primary destination for basketball enthusiasts, reinforcing the league’s position within the ever-evolving landscape of sports media.
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Additional Resources
- Hollywood Reporter
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