Green Bay Packers Achieve Record Revenue Growth

Enthusiastic fans in Lambeau Field during a Packers game.

News Summary

The Green Bay Packers have reported a significant increase in revenue, reaching $719.1 million, a 9.9% rise from the previous year. This growth mirrors an overall trend in the NFL, which generated $13.8 billion in national revenue. While local revenue also increased, the team experienced a drop in net income due to declining non-operating income. As CEO Mark Murphy announces his retirement, the franchise prepares for its annual shareholder meeting to discuss financial updates and future initiatives.

Green Bay, Wisconsin

The Green Bay Packers have reported a record revenue of $719.1 million for the 2025 fiscal year, marking a significant increase of 9.9% from $654.1 million in the previous year. This surge in revenue is part of a broader trend across the NFL, which generated a record $13.8 billion in national revenue during the last fiscal year, with each of the 32 teams receiving $432.6 million.

Packer’s profits from operations saw a notable rise, increasing by 39.3% to reach $83.7 million. Local revenue for the team also grew by 13.7%, climbing from $251.8 million to $286.4 million, which was aided by hosting nine regular-season games and one preseason game in 2024. However, the team faced a 12.5% drop in net income, falling from $98.1 million to $85.6 million, primarily linked to a significant decline in non-operating income.

Financial Highlights

Total revenue increased from $654.1 million to $719.1 million, a 9.9% growth.
National revenue for the Packers rose by 7.5%, up from $402.3 million to $432.6 million.
Local revenue grew by 13.7%, rising from $251.8 million to $286.4 million.
Expenses increased by 7%, totaling $635.4 million.
Non-operating income decreased significantly, dropping from $38 million to $1.9 million.

Chief Executive’s Departure

Mark Murphy, the Packers’ President and CEO, has announced his retirement at the age of 75. As Chief Executive for the team that operates under a unique public ownership model, Murphy has been instrumental in navigating the financial landscape of the franchise. The Packers are mandated to disclose their financial statements annually, which enhances transparency compared to other NFL teams.

Impact of NFL Popularity

The NFL’s growing popularity is largely attributed to lucrative television deals and limited live viewing options, which have significantly boosted revenue for the league and its teams. Murphy expressed amazement at the ongoing financial success of the NFL and emphasized the importance of the Packers’ corporate reserve fund in a competitive environment where other teams can access capital through private equity sales.

Upcoming Shareholder Meeting

The financial updates will be officially presented to shareholders during the annual meeting at Lambeau Field on July 25. This meeting allows shareholders to engage with the team’s performance and future initiatives, aimed at maintaining the Packers’ fiscal health.

Conclusion

As the Green Bay Packers report unprecedented revenue levels while navigating the complexities of the NFL financial ecosystem, it is evident that the franchise remains a vital part of the league’s overall success. Despite some challenges, particularly with non-operating income, the team’s growth in local and national revenue reflects an optimistic outlook for its future.