Los Angeles, November 25, 2025
NBC4 and Telemundo 52 have launched the eighth annual ‘Helping Our Community’ campaign aimed at supporting local food banks and providing meals to families in need during the holiday season. Running from November 24 to December 31, the campaign has already raised over $2.7 million since its inception in 2018, providing more than 11.1 million meals in various California counties. Community members can contribute through text donations or at participating supermarkets, ensuring that all funds benefit local food initiatives.
Los Angeles, CA – NBC4 and Telemundo 52 Launch Annual “Helping Our Community” Campaign to Fight Hunger This Holiday Season
Los Angeles, CA – NBC4 and Telemundo 52 are proud to kick off the eighth annual “Helping Our Community” campaign, running from November 24 to December 31, 2025. This initiative aims to support local food banks and provide much-needed meals to families during the holiday season. Since 2018, the campaign has proven its efficacy, raising over $2.7 million, leading to the distribution of more than 11.1 million meals across Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties.
This campaign embodies the spirit of community collaboration and entrepreneurial innovation as it fuels local food initiatives. By fostering partnerships with regional food banks, it serves as a testament to how collective efforts can bring hope and relief to those in need. The campaign not only encourages community involvement but also highlights the capacity for local resilience in combating food insecurity.
How to Contribute to the Campaign
Community members can easily contribute to the cause. Donations are accepted via text by sending “452” to “707070,” or in person at participating Ralphs and Food 4 Less supermarkets. Additionally, a convenient QR code will appear during broadcasts for on-the-spot donations. Importantly, 100% of the contributions will directly benefit local food banks and food pantries in the specified counties, including reputable organizations such as the Los Angeles Regional Food Bank, Second Harvest Orange County, Feeding America Inland Empire, and Food Share Ventura County.
Engaging with the Community
Throughout the campaign, NBC4 and Telemundo 52 will feature impactful stories across various platforms, broadcasting at different times to ensure wide visibility. NBC4 viewers can catch updates on “Today in LA” and numerous newscasts throughout the day, while Telemundo 52 will showcase relevant community stories during its morning and evening newscasts. This multi-platform approach not only raises awareness but also drives community engagement, an essential component of fostering local entrepreneurial spirit.
Broadening Awareness on Multiple Platforms
In today’s digital age, staying informed is easy. The campaign’s news coverage is available across various platforms, including the free NBCLA and Telemundo 52 mobile apps, YouTube channels, and 24/7 local news streaming channels. By utilizing these channels, the campaign ensures that vital information reaches a broad audience, encouraging even more community involvement.
The Impact of Local Contributions
The impact of local contributions during this campaign cannot be overstated. The funds collected not only provide meals but also strengthen the network of support for families in need, allowing food banks to offer sustainable nourishment rather than temporary fixes. This campaign symbolizes more than just immediate aid; it represents a commitment to addressing food insecurity through community solidarity and resourcefulness.
Conclusion
The “Helping Our Community” campaign stands as a beacon of hope during the holiday season, showcasing the resilience and dedication of Los Angeles residents in the face of adversity. As we reflect on the power of collective action, it’s vital for community members to participate actively if they can. Whether through donations or simply spreading the word, every effort counts in making a significant and lasting impact on our local neighborhoods. Visit the campaign’s websites for more information and stay engaged with the ongoing efforts to fight hunger this holiday season.
Frequently Asked Questions (FAQ)
What is the “Helping Our Community” campaign?
The “Helping Our Community” campaign is an annual initiative launched by NBC4 and Telemundo 52 to support local food banks and provide meals to families during the holiday season. The campaign runs from November 24 to December 31, 2025.
How can I contribute to the campaign?
Community members can contribute by texting 452 to 707070 or by donating in person at participating Ralphs and Food 4 Less supermarkets. A QR code will also appear during broadcasts to provide another donation option.
Where will the donations go?
One hundred percent of donations collected will go directly to regional food banks and local food pantries in Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties, including the Los Angeles Regional Food Bank, Second Harvest Orange County, Feeding America Inland Empire, and Food Share Ventura County.
How can I stay updated on the campaign?
News coverage is available on multiple platforms, including the free NBCLA and Telemundo 52 mobile apps, the stations’ YouTube channels @NBCLA and @Telemundo52, and the stations’ 24/7 local news streaming channels NBC Los Angeles News and Noticias Telemundo California.
Where can I find more information about the campaign?
For more information, visit NBCLA.com/community or Telemundo52.com/comunidad. Follow @nbcla and @telemundo52 on social media platforms for updates.
Key Features of the “Helping Our Community” Campaign
| Feature | Description |
|---|---|
| Campaign Duration | November 24 to December 31, 2025 |
| Donation Methods | Text 452 to 707070, in-person at participating Ralphs and Food 4 Less supermarkets, QR code during broadcasts |
| Donation Allocation | 100% of donations go directly to regional food banks and local food pantries in Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties |
| Beneficiary Organizations | Los Angeles Regional Food Bank, Second Harvest Orange County, Feeding America Inland Empire, Food Share Ventura County |
| News Coverage Platforms | NBCLA and Telemundo 52 mobile apps, YouTube channels @NBCLA and @Telemundo52, 24/7 local news streaming channels NBC Los Angeles News and Noticias Telemundo California |
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