News Summary
The NBA and WNBA have announced a multi-year partnership with Xfinity, designating it as the Official TV Service Provider for both leagues. This agreement aims to enhance fan engagement through innovative features like Multiview and Personalized Sports Zones, providing access to over 1,300 NBA games. The collaboration will integrate Xfinity’s branding across major league events, aligning with the ongoing efforts to promote women’s sports. With advanced streaming options, this partnership is set to redefine the basketball viewing experience for fans nationwide.
Philadelphia, PA – The NBA and WNBA announced a significant multi-year partnership with Xfinity, making it the Official TV Service Provider for both leagues. This partnership was revealed on October 20, 2025, and aims to improve the game-viewing experience across various platforms offered by Xfinity.
As a result of this collaboration, fans will have access to over 1,300 NBA games through Xfinity’s entertainment devices, which include broadcast, cable, and streaming services. The integration of Xfinity’s brand will occur across several major NBA and WNBA events, such as the NBA All-Star, the Emirates NBA Cup, the NBA2K Summer League, and the AT&T WNBA All-Star, among others.
Xfinity’s entertainment platform will also feature innovative tools designed to enhance viewer engagement. The Multiview feature allows fans to watch multiple games simultaneously, while Personalized Sports Zones create an immersive viewing experience. Furthermore, low lag streaming technology ensures smoother viewing, catering to the increasing demand for high-quality live sports broadcasts.
Officials from both leagues expressed enthusiasm about the partnership. The Vice President of Global Business Development for the NBA emphasized the innovative method this partnership provides for fans to engage with NBA games. Similarly, the Chief Growth Officer of the WNBA highlighted its importance in bringing fans closer to the league and enhancing their overall experience.
Matt Lederer, the Vice President of Brand Partnerships at Comcast, also discussed how Xfinity aims to make fans feel ‘courtside’ while they view games from any location, enabling broader access to action-packed moments from the world of basketball.
The NBA’s 80th regular season is set to kick off on October 21, 2025, featuring a doubleheader that showcases the Oklahoma City Thunder against the Houston Rockets and the Golden State Warriors taking on the Los Angeles Lakers. NBC and Peacock will cover the initial two weeks of NBA games, implementing a ‘Tap to Watch’ initiative for fans to easily access live national and local games.
This partnership aligns with ongoing efforts to promote and grow women’s sports, thereby solidifying the relationship between Comcast and the two leagues. Xfinity is also expanding its influence in women’s sports, especially with a new WNBA franchise in development in Philadelphia for the upcoming 2030 season. This move highlights the commitment to enhancing visibility and accessibility for women’s sports to a wider audience.
Xfinity’s services leverage Comcast’s Entertainment OS, which allows integration across millions of devices worldwide. This platform seamlessly combines live TV, on-demand choices, and streaming apps, providing fans comprehensive access to both leagues’ content.
In summary, the partnership between the NBA, WNBA, and Xfinity represents a significant advancement in how fans experience basketball, showcasing a commitment to innovation and accessibility. With enhanced viewing options, extensive game access, and a focus on integrating technology, this agreement aims to redefine the spectator experience for basketball enthusiasts around the nation.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- NBA Official Announcement
- Sports Media Watch
- Billy Penn
- NBC Philadelphia
- Oregon Live
- Wikipedia: National Basketball Association
- Google Search: WNBA
- Google Scholar: NBA WNBA broadcasting
- Encyclopedia Britannica: Women’s National Basketball Association
- Google News: 2025 WNBA Philadelphia franchise
Author: STAFF HERE LOS ANGELES WRITER
The LOS ANGELES STAFF WRITER represents the experienced team at HERELosAngeles.com, your go-to source for actionable local news and information in Los Angeles, Los Angeles County, and beyond, specializing in "news you can use" with coverage of product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise from years of dedicated reporting and strong community input, including local press releases and business updates, while delivering top reporting on high-value events like the Academy Awards, LA Auto Show, and Los Angeles Marathon, extending coverage to key organizations such as the Los Angeles Area Chamber of Commerce and the Los Angeles Tourism & Convention Board, plus leading businesses in entertainment and technology like Warner Bros. and SpaceX, and as part of the broader HERE network including HEREAnaheim.com , HERECostaMesa.com , HEREHuntingtonBeach.com , and HERESantaAna.com , providing comprehensive, credible insights into Southern California's dynamic landscape. HERE Anaheim HERE Beverly Hills HERE Coronado HERE Costa Mesa HERE Hollywood HERE Huntington Beach HERE Long Beach HERE Los Angeles HERE Mission Viejo HERE San Diego HERE Santa Ana
