News Summary
The NBA has launched a new initiative called ‘Tap to Watch’ aimed at simplifying how fans access live game telecasts. Starting in the upcoming season, this feature will direct fans to available game broadcasts across various platforms, including national and local coverage. The NBA will collaborate with media giants and introduce real-time scores on its app to enhance fan experience. The initiative seeks to provide clear viewing options and reduce confusion about accessing games, showcasing the league’s commitment to adapting to changing media landscapes and fans’ needs.
New York City – The NBA has unveiled a new initiative called ‘Tap to Watch’ that aims to streamline how fans access live game telecasts starting with the 2025-26 season. This major enhancement is designed to ensure that NBA fans can easily find and watch their favorite teams and players, regardless of the platform they choose.
Under the ‘Tap to Watch’ initiative, fans will be directed to live NBA game telecasts available across multiple platforms. This includes national games broadcast on ABC/ESPN, NBC/Peacock, and Prime Video, as well as local game coverage. By utilizing the league’s existing digital ecosystem, the initiative will feature integration across the NBA App, NBA.com, team apps, and their respective websites.
In a bid to expand accessibility, the NBA will also partner with various media entities and third-party platforms, such as Google, Meta, X, Snap, Reddit, and Roku. Additional collaborations with companies including FanDuel, Fanatics, and Yahoo Sports will enhance the experience throughout the season, making it easier for fans to access game telecasts.
To further support fans, the NBA’s App will introduce Real-Time Scores, which will feature a live game clock and synchronized scores aligned with NBA arenas. This feature aims to minimize latency in game updates and provide fans with a real-time experience.
Fans can look forward to the release of the 2025-26 NBA Schedule, presented by Ticketmaster, which will include the fourth annual Rivals Week as well as three Global Games. This upcoming season will showcase eight exciting matchups and rivalries that are sure to captivate basketball enthusiasts.
The league’s new flagship show, The Association, will offer additional information and updates that will help fans stay connected with the season’s events. The Tap to Watch feature is specifically designed to assist fans in navigating the increasingly fragmented media landscape by providing clear viewing options for games based on their location and preferences.
Each game and schedule page across NBA’s digital platforms will display tailored viewing options, and a single “watch” button will allow fans to access games directly through the appropriate streaming platform. This innovative solution aims to reduce confusion regarding where to watch NBA games, especially in light of the league’s latest media agreements.
The 2025-26 NBA season is set to commence on Tuesday, October 21, featuring a doubleheader that includes notable star players such as Shai Gilgeous-Alexander and Kevin Durant. Fans who are not subscribed to any of the viewing platforms will have the option to subscribe directly through the Tap to Watch links, providing effortless access to live games.
Recognizing the rapid changes in the media landscape, the NBA is dedicated to enhancing the viewing experience for all fans. This innovative approach not only addresses current challenges but also showcases the league’s commitment to evolving with its audience’s needs. The upcoming season promises to deliver a more accessible, engaging, and streamlined way for fans to enjoy NBA basketball.
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Additional Resources
- NBA: Tap to Watch Initiative
- Adweek: NBA Tap to Watch Stream
- Awful Announcing: Tap to Watch for Fans
- NBC Sports: NBA’s New Tap to Watch Feature
- Google Search: NBA Tap to Watch
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