News Summary
Los Angeles welcomes Maydan Market, a new culinary venture by Rose Previte. This 10,000 square foot space supports small food businesses, showcasing diverse vendors and offering a unique dining experience. Maydan Market features an innovative percentage-rent model for vendors and emphasizes communal dining with access to various cuisines via QR codes. Inspired by global dining experiences, Previte aims to empower immigrant-led businesses while providing a vibrant food landscape in Los Angeles.
Los Angeles is now home to Maydan Market, a new venture by restaurateur Rose Previte from Washington D.C. This innovative culinary space spans 10,000 square feet and marks the debut of Previte’s acclaimed restaurant concepts, Maydan and Compass Rose, on the West Coast. Along with her own offerings, Maydan Market hosts four external food vendors showcasing a diverse array of cuisines, such as Oaxacan tlayudas and Thai charcoal-grilled chicken, aiming to support small food businesses amid rising operational costs.
Previte’s unique business model is designed to provide opportunities for small food entrepreneurs. Each vendor operates under a percentage-rent model, in which they pay 20% of their sales in rent, easing the financial burden typically associated with establishing a new food business. There are no penalties for low sales, as profits are shared based on performance, thereby allowing vendors to grow without the constant pressure of high overhead costs.
Maydan Market distinguishes itself from the traditional food hall concept. It features open seating and promotes a communal dining experience, allowing guests to savor a variety of cuisines in one location. Patrons can conveniently order from different vendors using QR codes that provide access to all menus from a single point. At the heart of the market is the Michelin-starred Maydan, which serves as an anchor, providing both reservation and walk-in options for guests.
Previte sought inspiration from multicultural dining experiences she encountered around the world, including vibrant night markets in Morocco and the convivial atmosphere of tapas bars in Spain. The market prominently features a live-fire hearth, a shared cooking space among vendors that enhances the culinary offerings. The vendors chosen for Maydan Market represent the rich, diverse fabric of Los Angeles, each bringing distinct culinary backgrounds to the table.
Current vendors at Maydan Market include:
- Lugya’h by Poncho’s Tlayudas: Specializing in Oaxacan tlayudas.
- Yhing Yhang BBQ: A Thai spinoff from the Holy Basil restaurant, renowned for its grilled meats.
- Maléna by Tamales Elena: Dedicated to Afro-Mexican cuisine from Guerrero.
- Melnificent Wingz: A Southern chicken wing pop-up with rotating residencies.
An added feature of Maydan Market includes a Middle Eastern retail market called Sook, providing packaged goods and grab-and-go options to cater to the needs of busy customers. All vendors have access to shared kitchen facilities, preparation areas, and additional services, including dishwashing and valet, to streamline operations.
Previte aims to empower immigrant-led food businesses through this market, viewing it as a form of resistance against cultural erasure. Her own experiences navigating the challenges of restaurant ownership without substantial capital drive her commitment to helping others succeed in the culinary world. The restaurant landscape has become increasingly difficult post-pandemic, making supportive environments like Maydan Market an essential resource for aspiring chefs and food entrepreneurs.
In addition to helping small businesses, Previte is an advocate for women-led projects and is focused on curating a range of culinary experiences that reflect the diversity of Los Angeles. The Compass Rose location at Maydan Market offers a comprehensive all-day menu, with an emphasis on Lebanese breakfast and cocktails available in the evening.
With her company, No White Plates, looking for expansion opportunities, Previte is actively searching for suitable new locations to bring her innovative culinary ideas to more communities.
Deeper Dive: News & Info About This Topic
HERE Resources
New Restaurants Set to Open in Los Angeles This Fall
Additional Resources
- Restaurant Business Online: Los Angeles’ New Maydan Market
- Wikipedia: Food Hall
- LAist: Los Angeles Restaurant Closures
- Google Search: Los Angeles Restaurant News
- LA Times: Protecting Immigrant Workers
- Google Scholar: Los Angeles Food Entrepreneurs
- ABC7: Cole’s French Dip Closure
- Encyclopedia Britannica: Los Angeles Restaurants
- Restaurant Business Online: Impact of Fires on LA Restaurants
- Google News: Los Angeles Culinary Scene
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