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Khaite Expands with New Boutique on Melrose Avenue

Exterior view of Khaite boutique on Melrose Avenue, Los Angeles

News Summary

Khaite, the New York-based luxury fashion brand, has opened its second West Coast boutique on Melrose Avenue in Los Angeles. This new store enhances Khaite’s presence in the competitive luxury market, following its first West Coast location at South Coast Plaza. Founded in 2016, Khaite aims for substantial growth, backed by financial support from investors and plans for additional stores across the U.S. The boutique’s opening is part of Khaite’s strategy to engage fashion enthusiasts, coinciding with the anticipated reveal of its Spring/Summer 2026 collection.


Los Angeles, CA – Khaite, the New York-based ready-to-wear fashion brand, has opened its second West Coast boutique on Melrose Avenue in Los Angeles, marking a significant step in the brand’s expansion efforts. The new store is located at the former site of Gucci Salon and aims to further establish Khaite’s presence in the competitive luxury fashion market.

This new location follows Khaite’s first West Coast store, which opened at South Coast Plaza in Orange County in March 2025. The expansion aligns with Khaite’s strategic plan to increase its footprint in premium fashion markets, following recent financial backing and positive trends in consumer demand.

Founded in 2016 by Creative Director Catherine Holstein, along with Hyatt heir Adam Pritzker and Vanessa Traina, Khaite has established itself as a prominent player in the luxury apparel sector. The brand has cultivated a loyal customer base and is known for its elegant designs that combine classic styles with modern sophistication. Khaite’s rise is partly attributed to the support from Assembled Brands, which provided initial capital and continues to lend support to emerging brands within its portfolio.

In addition to Khaite, Assembled Brands manages other notable brands such as Violet Grey and Hammitt. The recent investment from Stripes in 2023 has positioned Khaite for considerable growth, as the brand is anticipated to open approximately 10 additional stores by 2028. This expansion plan was reported by Vogue Business and signals Khaite’s commitment to reaching a broader audience across the United States and internationally, with existing locations round out its presence in SoHo and Madison Avenue in New York City and Highland Park Village in Dallas.

As part of Khaite’s brand engagement strategy, the company plans to unveil its Spring/Summer 2026 collection during a special presentation scheduled for a Saturday evening in September. This event is likely to attract attention from fashion enthusiasts and industry insiders alike, reinforcing Khaite’s status as an important emerging label in modern luxury fashion.

While Khaite is expanding in California, another luxury brand, Les Tien, recently launched its first-ever physical retail store on 3rd Street in Los Angeles. Founded in 2018 by Courtney Michelle Ogilvie, Les Tien specializes in minimalist clothing lines for both men and women. The store’s introduction marks a significant development for the brand, which has garnered attention for its modern aesthetic and quality materials. Les Tien products are also widely available online through retailers like Net-a-Porter and Moda Operandi, indicating a broad market presence.

In further developments within the luxury sector, Jenni Kayne’s skincare line, Oak Essentials, has entered into a partnership with the luxury Ojai Valley Inn to offer spa treatments that incorporate Kayne’s skincare products. Since its launch in 2021, Oak Essentials has created a range of popular beauty items including lotions, body oils, fragrances, and cleansing balms, solidifying its standing in the wellness and beauty industry.

As Khaite and other comparable brands strengthen their positions within Los Angeles and beyond, they contribute to the vibrant landscape of the luxury fashion market. The opening of Khaite’s new Melrose Avenue store alongside the retail debut of Les Tien illustrates an ongoing trend of established and emerging luxury labels expanding their physical presence in key metropolitan areas.

In summary, Khaite’s second store on Melrose Avenue signifies a pivotal moment for the brand as it pursues growth on the West Coast, propelled by recent financial investments and a growing portfolio of locations. Coupled with the launch of new retail experiences from brands like Les Tien, these developments are shaping a dynamic and competitive luxury market in Los Angeles and beyond.

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