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Major Realtor Associations Merge and Technology Upgrades Announced

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News Summary

In a significant move for the Dallas real estate market, the MetroTex Association of Realtors and Collin County Area Realtors have merged, creating the largest local realtor organization in North Texas with nearly 40,000 members. This merger aims to enhance advocacy efforts and streamline operational processes for members while offering better resources and professional development opportunities. Meanwhile, the Florida Gulf Coast MLS has upgraded its technology to improve service delivery, aligning with a broader trend in the industry towards consolidation and modernization.

Dallas, Texas — Major Realtor Associations Merge and Technology Upgrades Announced

The cities of Dallas and surrounding North Texas have seen significant developments in the real estate sector as two major local associations announced a merger, and a regional MLS system unveiled a comprehensive technology upgrade. These changes aim to enhance services, advocacy, and operational efficiency for real estate professionals in the area.

MetroTex and Collin County Area Realtors (CCAR) Merge

The MetroTex Association of Realtors and Collin County Area Realtors (CCAR) have decided to unify their organizations through a formal vote. The merger, announced this week and initially publicized by MetroTex on March 28, results in a combined membership nearing 40,000 real estate professionals. This collaborative move positions the new entity as the largest local realtor association in North Texas and the fourth-largest in the United States.

The unified organization will operate under the MetroTex name, consolidating resources and membership under a single banner. The merger aims to bolster advocacy efforts, streamline operational processes, and expand opportunities for professional development among members.

Implications and Operational Details

Leadership of the merged association will be headed by Justin Landon, who joined MetroTex as CEO in early 2024 after previously serving as CEO of Bluegrass Realtors in Kentucky. The headquarters in Plano, Texas will remain operational, with no staff reductions planned. The combined organization expects to realize cost savings for members who previously subscribed to both associations, making membership more streamlined and economically advantageous.

In addition to the organizational benefits, the merger is viewed as a strategic step to enhance lobbying efforts and coordinate a stronger voice for real estate professionals at local, state, and national levels. The leadership has emphasized the merger’s role in fostering a more unified and efficient organization to better serve its large and diverse membership base.

Florida Gulf Coast MLS Launches System Upgrade

Separately, the Florida Gulf Coast MLS (FGC MLS) announced the deployment of a new, advanced version of its Matrix system, along with an autonomous MLS database. The upgrade benefits the system’s 9,500 subscribers by incorporating technological enhancements designed to improve data management, user experience, and system scalability.

The upgrade process, which was developed over nearly a year in collaboration with the tech provider Cotality, sought to preserve existing features while integrating custom functionalities. Notably, the upgraded systems support rapid deployment of improvements and offer customizable, white-labeled solutions for MLSs seeking flexibility. This modernization aims to improve the overall efficiency and growth capacity of FGC MLS.

Strategic Benefits and Future Outlook

According to FGC MLS leadership, the enhancements are aimed at giving the organization greater control and agility, facilitating growth, and providing a more seamless experience for their members. Jason Jakus, director of technology and MLS at FGC MLS, highlighted that this upgrade represents a significant leap forward in scalability and service delivery, preparing the organization for future demands.

These developments reflect a broader trend within the real estate industry towards consolidation of local associations and technological modernization of MLS systems, both of which are designed to better serve real estate professionals, streamline operations, and improve service delivery across regions.

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